The way TCM ties marketing strategy to financial results will guarantee your expectations are met.
TCM’s unique approach to investment return marketing customized to fit your business model ensures the financial results you are looking for.
See the immediate response from TCM’s target-qualified messaging at your home page and your front door.
TCM provides actionable marketing strategies that are within your budget and have been simulation tested for meeting your objectives.
TCM supplies the marketing strategies for business plans to meet investor expectations looking for profitable growth opportunities.
TCM uses proprietary algorithms, first-hand experience and a full-stack process to develop marketing strategies customized to your business’s financial situation and growth objectives.
TCM knows what motivates your customers and differentiates your brand from competition to develop the most persuasive messaging.
TCM makes sure your campaign “floods the zone” so that no strategic target segments or your customers’ preferred communications channels are missed.
Building Your Business
Three Circles Marketing has the know-how to take your business to its next level. Whether you are thinking about starting a new business or managed one for generations, TCM has the full-stack of digital marketing services to better serve your current customer base, expand your current value proposition into new market segments, or improve your marketing productivity. We base digital marketing strategies on data-driven insights and then select the communications objectives that maximize marketing’s ROI for a given media budget. We help clients optimize their search engine marketing and manage their social media marketing campaigns using analytics about the brand’s target customer and strategic value proposition.
We make sure from the very beginning that what we recommend will be both affordable and sufficient to achieve a predetermined marketing ROI – a benefit you won’t find with other digital marketing consultants in Vermont. We know whether the campaign is worth it – before you launch it! Your in-house team can then use the analytics to improve search engine marketing and social media marketing metrics in a way that delivers your financial objectives, not just more clicks.
Deep Dive Analytics
Our recommendations are based on proven digital marketing principles such as lifetime customer value, behavioral targeting, and advanced data analytics. TCM is the only digital marketing firm in Vermont to partner with Qualtrics CoreXM Professional Business for access to sophisticated survey analytics in order to gain unique insights into your brand’s customers, markets and competitors. Also TCM, on request, will review your social media and digital analytics data using tools that you have subscribed to such as SEMrush, Similarweb or Google Analytics.
The 2021 State of Marketing AI Report by the Marketing Artificial Intelligence Institute found that the top three outcomes achieved with AI by small businesses were “accelerating revenue growth / improving performance, getting more actionable insights from marketing data, and creating personalized consumer experiences…” Raja Rajamannar, in his book Quantum Marketing, believes that data have become so democratized that small companies can leverage its power making the coordination and alignment of omnichannel campaigns easier.
In their 2020 survey Kaggle found that only 45% of data scientists use cloud-based machine learning algorithms but, as does TCM, prefer instead to use regression and decision tree statistical software. Likewise, TCM uses a combination of digitally collected and self-reported data for segmentation, targeting and messaging analytics to understand customer journeys.
Pricing & Timing
TCM offers two levels of service to meet your business development needs: TCM Pro for $15,000 covering all three phases of the full-stack and TCM Basic for $10,000 that includes any two sections of the Market Environment from Phase 1 and Omnichannel Marketing from Phase 2 – display/search ads, social media marketing, search engine marketing, and email marketing. The complete Phase 2 alone can be purchased for $7,000. TCM Pro takes eight weeks from start to finish and TCM Basic takes six weeks. To cover your total needs we have several strategic resource partners that specialize in website design and administration, e-commerce, branding logo design, and marketing data analytics whose services are priced separately.
Regardless of the package you choose, TCM begins all of its projects with a strategic understanding of your brand, your competitors and your consumers. That insight is then used to inform the digital marketing campaign’s messaging and media to yield profitable growth for your company.