Differentiated Keyword Messaging

Why are Web Analytics and Digital Marketing Analytics Important?*

Analytics help website marketers make informed decisions. It can help you understand if you’re getting the best return on your website marketing investment.

Why would you make any investment if it doesn’t provide you with the desired return?

At TCM we base our marketing strategies on data-driven insights such as the ones described in the article as we select communication objectives across various platforms that maximize marketing return on investment for a given budget.

TCM helps clients maximize their search engine marketing and managing their social media marketing campaigns using analytics about the brand’s customer needs and its strategic value proposition.

Connect with us and we will help make sure you’re getting the best return on your investment.


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Search Intent SEO Will Change the Game*

Search intent has a lot to do with the circumstances or situation surrounding the search itself. What was the consumer’s motivation for the search in the first place?

Google has to infer intent from the search words – no algorithm can know a consumer’s true intent. This is why much of mobile marketing has focused on the “point of need’ rather than the “point of sale.”

Much of the information needed to infer intent is from the searcher’s journey – the steps, or click stream – before and after the final action. Notice how the digital marketing agency “True Interactive” covers the entire range of social media to touch the customer at several points in their journey. The article categories four types of intent and the “triggers” indicating the type of intent behind a search particular to each platform.

At TCM, search engine marketing is not just about SERPs, impressions, clicks, and conversions. We work on the premise that the perceptions and beliefs of customers that are behind their search behavior is what makes TCM’s differentiated keyword messaging strategies correlate so well with revenue, gross margin, and profits.


*Read the article:  https://www.business2community.com/seo/search-intent-seo-will-change-the-game-02425129



How To Optimize Your Content For SEO And Social Media Marketing*

In order for businesses to compete in today’s online market they need to focus on content optimization. They also need to make sure that the content they are producing reaches the right target.

So how do we do this?

The short answer: SEO and social media marketing.

SEO Content Optimization Best Practices: Learning how to optimize your content for SEO (search engine optimization) is critical for conversions. Benefits of good SEO can include increased traffic and conversions, lower bounce rates, higher search rankings and heightened discoverability.

So, what’s best practice when using SEO to optimize your content?

  1. Drive Your Strategy With Data
  2. Do Keyword Research
  3. Create Value-Filled Content
  4. Use And Earn Quality Backlinks

Social Media Content Optimization Best Practices: Social media marketing is all about making everything you post on your social platforms is as engaging and targeted as possible. After all, you typically want your Facebook, Twitter, Instagram and LinkedIn posts to end in one thing — conversions.

So, what’s best practice for optimizing your social platforms?

  1. Optimize Your Accounts; Make sure that every social account aligns with your business message, ethos and goals
  2. Prioritize Searchability; Embed appropriate search-friendly keywords and hashtags in your published content
  3. Streamline Your Strategy; Establish a regular and consistent posting schedule. How often and when you post is more important than you might think.

Based on an in-depth understanding of your market TCM stands ready to help small Vermont businesses develop digital marketing strategies that integrate their social media and search engine marketing campaigns to produce the financial results sought after.


*Read the article: https://www.forbes.com/sites/forbescommunicationscouncil/2021/08/02/how-to-optimize-your-content-for-seo-and-social-media-marketing/?sh=3684e9255c26


Understanding Search Intent For Better Marketing*

Being able to understand your customers’ needs is critical to providing the right solution. But how do you know what your customers’ needs are?

In the digital age, one way to answer this question is to understand customers’ search intent.

So what exactly is search intent?

Search intent is what the person entering an online search (the searcher) is hoping to accomplish – their goal, or purpose for the search.

Let’s say you wanted to find the nearest grocery store that carried a particular product, or a local restaurant that had a particular dish you liked on their menu, or even a firm in Vermont that offered digital marketing services. Sometimes you get the exact results you’re are looking for, and on the other hand it’s impossible to find – a lot depends on the search words used. Many refer to these as long-tail searches that include some variation of an intent to “do,” “learn,” or “find.”

But, how can you use search intent in marketing? Well, here are three ways you can add to your search engine marketing strategy.

  1. Find High-Intent Keywords
  2. Create User-Focused Content
  3. Improve Rankings for Desirable Terms

The concept of search intent isn’t anything new just now it’s being redefined by digital technology allowing businesses to get a better understanding of their customers’ needs.

TCM follows these principles when constructing differentiated keyword messaging strategies for your value proposition as part of digital marketing campaigns.


*Read the article: www.forbes.com/sites/forbesagencycouncil/2021/09/01/understanding-search-intent-for-better-marketing/amp/ 


Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It*

The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Does it align directly with my business objectives and my customers’ needs?

In order to avoid unclear messages, you must first form a genuine understanding of who your customers are, what they need and what they desire. Next, you must build a strong brand identity consisting of your purpose, your values and your story that is relevant to your customers. Only then will you be able to differentiate your brand from others. This level of clarity forms the basis for strategic keyword phrases that are used in successful search engine marketing campaigns and digital ad campaigns.

Two ways to achieve clear messaging is:

  1. Listen to your audience – What are their needs and desires?
  2. Build a brand identity – What are your company’s vision and mission; what are your values?

Once you have a clear understanding of your customer and your brand’s identity your messaging will have greater impact.

What impact can clear messaging have on your business? It leads to having a strong brand equity and increased revenue.

How does it achieve these results? Clear messaging allows consumers to understand exactly what your company values and stands for. Clear messaging in digital marketing campaigns helps you effectively convey why your value proposition has advantages over others in the market.

In Phase 1 TCM has set out the tasks necessary to define the brand’s identity and the relevant customer needs that form the foundation for a clear messaging strategy.


*Read the article: forbes.com/sites/forbesagencycouncil/2021/09/14/unclear-messaging-undermines-your-marketing-success—heres-how-to-avoid-it/amp/


5 Tips to Write Powerful Marketing Messaging That Converts*

Whether it’s your homepage copy, your Facebook ads, or the CTA in your latest ebook, anytime you communicate with people through words you have an opportunity to make an impact through your marketing messaging. The stronger, more consistent your messaging, the more people are compelled to take action: click, sign up, or download.

Strong marketing messaging is about communicating who you are and what you offer in a way that resonates with the people you’re trying to reach. Here’s how to make your messaging stick — no matter what business you are in.

Here are 5 tips to improving your marketing messaging:

  1. Know who you’re talking to.
  2. Follow your brand messaging framework.
  3. Speak to people.
  4. Be simple and direct.
  5. Use emotion.

As part of TCM’s digital marketing process we use data-driven insights about what motivates your customers and differentiates your brand from competition to identify the keywords and phrases that should be used in a communications strategy.

Even after refining your messaging you should make sure it is clear and concise. How will you know if it’s working? Try A/B Testing. This will allow you to see what’s driving the message that best resonates with your audience. The strongest keywords can then be used to optimize a search engine marketing strategy tied to your brand messaging.


*Read the article: https://www.business2community.com/marketing/5-tips-to-write-powerful-marketing-messaging-that-converts-02431485