Strategic Messaging That Gets Results

Three Circles MarketingFirst we meet with our clients to discuss the project’s scope, establish timelines, and gather all documents necessary to start the project. Our projects are divided into three phases – thus the name Three Circles Marketing.

Each phase is made up of individual tasks in designing a consumer-based digital marketing program. A project can be one or all three of the phases depending on the client’s needs. Each phase is capable of being priced separately, as well as producing standalone deliverables. Projects that include all three phases deliver customer response targeting, differentiated keyword messaging and 360 omnichannel communications, all designed to achieve a predetermined marketing ROI.

View/Download Services Document (PDF)

PHASE 1: STRATEGIC UNDERSTANDING

MARKET ENVIRONMENT

  • Customer Problem
  • Market Definition
  • Industry Competition
  • Market Demand
Three Circles Marketing

TARGET  MARKET

  • Customer Segmentation
  • Customer Experience
  • Customer Decision Journey
Three Circles Marketing

VALUE PROPOSITION

  • Brand Blueprint
  • Pricing Strategy
  • Positioning Strategy
Three Circles Marketing

PHASE 2: OMNICHANNEL MARKETING

  • Performance Objectives
  • Target Segments
  • Message Strategy
  • Media Integration
Three Circles Marketing

PHASE 3: FINANCIAL RESULTS

  • Return on Marketing Investment
  • Business Performance Pro Forma
  • Analyses for Investor Pitch (Optional)
Three Circles Marketing
Three Circles MarketingFINAL REPORT: During this meeting we will review all of the materials that have been completed for the project and answer any questions or remaining concerns. At the conclusion of the meeting the client will be given a binder that includes all research and analysis, meeting presentations, and campaign instructions. View/Download Services Document (PDF)