Strategic Messaging That Gets Results
PHASE 1: STRATEGIC UNDERSTANDING
MARKET ENVIRONMENT
- Customer Problem
- Market Definition
- Industry Competition
- Market Demand
TARGET MARKET
- Customer Segmentation
- Customer Experience
- Customer Decision Journey
VALUE PROPOSITION
- Brand Blueprint
- Pricing Strategy
- Positioning Strategy
PHASE 2: DIGITAL MARKETING
- Performance Objectives
- Target Segments
- Messaging Strategy
- Campaign Integration Grid
PHASE 3: FINANCIAL RESULTS
- Demand Potential Validation
- Marketing Return on Investment
- Financial Pro Forma
- Investor Pitch (Optional)
FINAL REPORT: During the final meeting, TCM reviews all of the materials that have been compiled thus far, answers any questions, and addresses any concerns. After the meeting, clients are given a binder that includes all research and analyses, meeting presentations, and campaign execution instructions.
