Customer Response Targeting
Acquire, monetize, and retain customers based on data-driven insights and experimentally tested executable solutions. Customer response experiments identify target audience segments based on demographics, lifestyle interests, product purchasing history, and willingness to recommend, for prioritizing alternative campaigns’ impact on both your home page and your front door.
Predetermined Marketing ROI
Build long-term value for your company with TCM’s marketing strategies. TCM uses your business model to estimate the net present value of alternative marketing campaigns so that we focus on driving the growth of the revenue streams with the highest profit potential. Manage financial uncertainty with marketing that has targeted effectiveness and financial returns – know what your marketing campaign’s ROI is BEFORE you launch it!
Differentiated Keyword Messaging
Build ownable branded value propositions that are based on sustainable competitive advantages. Value propositions motivate customers and differentiate brands from competition to convert visitors into customers. Messaging experiments test both media channels and search content topics to identify the most effective combination for building engagement and customer growth.
360 Omnichannel Marketing
TCM coordinates and aligns target-relevant media to deliver messaging that engages customers with your brand at their point of need across a dynamic decision journey. Using investment return marketing, TCM starts with your business model to keep you within budget and meeting growth objectives. Transparent and integrated data analytics allow you to monitor the ROI you are getting from the entire campaign, not just a disparate smorgasbord of media channels.