Predetermined Marketing ROI

Is Your Marketing Organization Ready for What’s Next?*


Three Circles Marketing (TCM) is ready for what’s to come as technology revolutionizes digital marketing. TCM possesses the competitive next-generation digital marketing capabilities that keeps us ahead of the competition. TCM’s current process is built around creating brand value through our unique beginnings.

TCM’s Full-Stack process (Strategic Understanding, Integrated Messaging, and Financial Results) allows us to help clients better understand their marketing opportunities, build lifetime customer value, as well as expand their industry knowledge of website marketing to help them stay competitive as small businesses or entrepreneurs.

One way TCM does this is through the use of tools like Qualtrics XM that gives us access to sophisticated survey analytics to gain a unique insight into clients’ customers, markets, and competitors.


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Six ways to improve your website marketing ROI*

Are you looking to improve your digital marketing results and achieve a higher ROI? Here are six ways to help you achieve those goals.

  1. Determine the core metrics for your website: do you know how well it’s generating sales, leads and traffic for each of your marketing campaigns? How about conversion rates, bounce rates, or unique visitors?
  2. Try different website marketing media channels: Are you focusing your efforts on the digital marketing channels that provide the most value? Or are you wasting money in areas that bring no return?
  3. Experiment: have you conducted experiments with control groups to see which target audience brings you the best results?
  4. Run A/B Test: have you taken the time to run multiple ad variations and compare them to see which is making the most impact?
  5. Get direct feedback with survey research: have you run surveys to better understand your customer’s needs?
  6. Focus on spending and income: Do you know where your money is going and how effective it’s working for you?

TCM’s unique approach of investment return marketing using actionable digital marketing strategies can be customized to fit any business model. The strategies are simulation tested before running to ensure clients receive the financial results they are looking for.


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The Difference Between Traffic and Conversions*

Marketing plans often have key performance indicators or KPIs for short that let you know if your marketing efforts are successful or failing. Two of the most common KPIs today are traffic and conversions especially in website marketing.

Let’s take a look at what the difference is between the two and how they are viewed.

What is traffic?

“In marketing, traffic refers specifically to website traffic, meaning how many people are visiting your website in a given period of time. Traffic is a key indicator that your digital marketing is working, specifically your paid ads and your SEO. Traffic means your ads are getting clicks, or your site is ranking high enough to get organic clicks.”

When digital marketing just begun we often viewed traffic as how many times your website was visited. Today we are able to gather much more information about a visit to your site. We can determine the length of stay, bounce rate, track pages viewed, users, new users, and average session time.

What are conversions?

“Conversions are how many website visitors take a predetermined action on your site. If they clicked on an ad that asked them to sign up for an event, and then they signed up, this is a conversion. If they searched for a product on Google, clicked on your site, and purchased the product from you, this is a conversion.

Most often, however, a conversion is defined as a purchase of some sort, and it’s not difficult to see why. You’re putting your dollars into a marketing strategy and you want to see a return on the investment come out of it. So why are conversions more important than traffic? Well conversions impact your return on investment. It lets you know that your efforts are paying off.

TCM’s unique approach to investment return marketing customized to fit your business model ensures the financial results you are looking for.

We help maximize the return on your website marketing so you don’t leave money on the table. Through our 3-phase process we help you develop an integrated digital marketing campaign that makes sure the traffic you are getting is converting to paying customers.


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How To Get A Higher ROI On Your Marketing Campaigns*

You have probably heard the saying “You have to spend money to make money” more than once. When it comes to marketing it’s absolutely true.

Developing a digital marketing campaign for your website takes money, time, and commitment. You can’t expect serious results from your digital marketing campaign if you’re not putting in the time and money up front.

However, with the right strategy and commitment to your digital marketing campaign you can achieve higher returns on your investment every time.

Here are 3 tips to achieve ROI goals for website marketing.

  1. Know Your Goals – set objectives before measuring your ROI. Determine the KPIs that lead to the return you are looking for.
  2. Use An A/B Test – A/B testing is a great way to compare how two different campaigns perform. In an A/B test, you and your team run two different, yet similar, ads or campaigns to see which gets the best results. Through running various A/B tests, you can start to identify the elements that convince your audience to convert.
  3. Implement Analytics And Track KPIs- These tell you whether or not you’re reaching the goals you previously set.  Also, KPIs and analytics can help you refine your digital marketing campaign to better connect with your target audience.

Work with TCM to help you clearly define your goals, aid in A/B testing if you are uncertain about specific elements of the campaign, and  understanding the analytics you’ll use to evaluate performance.

See the immediate impact at your website and your front door from TCM’s responsive targeting and differentiated keyword messaging.


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Key Questions to Ask When Building a Strategic Integrated Marketing Plan*

Website marketing campaigns require a large investment in terms of cost, effort, and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included

TCM will help you answer key questions to maximize your return on investment based on the incremental gains from a website marketing campaign.

  1. What Are Your Goals?
  2. What are You Going to Spend?
  3. How Can You Achieve Them?
  4. How Can We Measure the Results?

TCM starts with your objectives to determine the marketing budget that is both affordable and sufficient. TCM then defines how you can structure the campaign to achieve the results you need to reach those goals using data analytics tools that benchmark the campaign’s metrics needed before spending the money.


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What clients need from your marketing agency today*

There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year.

But that’s not all. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying their agencies more. Yes, you heard that right – they’re even willing to pay more for certain services.

Where were these statistics pulled from? Well, Search Engine Land recently surveyed 600 U.S.-based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and even advertising agencies.

Here we’re their key takeaways on what small businesses are looking for in their website marketing:

  1. Help set long-term strategy
  2. Expand digital outreach
  3. Focus on customer service
  4. Prove ROI
  5. Go beyond the tactical and get strategic
  6. Add value, remove friction, and give business owners more time to focus on their businesses

TCM, like many website marketing agencies, has the skills and tools to address each of these challenges individually. However, our key difference is that we approach the solution from a holistic view point; how each of the pieces fit together. In addition, we not only start with the financial impact to your P&L, but we determine whether the total marketing plan is both affordable to your budget and sufficient to meet your goals.


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How to Create a Marketing Plan In 2021 (Outline + Examples)*

What is a marketing plan? A marketing plan is a documented roadmap for how you plan to drive awareness, sales, signups, attendance, or other marketing initiatives. It outlines your KPIs, budget, and timeline, dictating everything from the critical milestones to the nitty-gritty to-do items.

How to Create a Marketing Plan: Foundr breaks down this process into the following 6-Steps

  1. Establish Your Marketing Goal
  2. Identify Your Audience
  3. Set Your Marketing Budget
  4. Determine Your Deadline(s)
  5. Pick Your Marketing Channels and Tactics
  6. Outline the To-Do List and Make Assignments

Though this process is meant to reflect your overall marketing plan it always helps to follow the same guidelines when developing each individual marketing campaign you run.

TCM helps clients define their marketing goals, identify their target audience, set budgets, determine deadlines, select marketing channels and tactics to provide the best return on their investment.

It’s this last point that stands out when you compare TCM to not just this thorough planning outline, but to the choices of website marketing companies in Vermont that offer only a smorgasbord of services. TCM’s full-stack approach to website marketing begins and ends by setting a marketing return on investment goal that guides the entire sequence of tasks to achieve it.


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Planning Your Social Media Marketing Budget? Consider These Nine Questions*

As social media evolves, so should your digital marketing budget. Here are nine questions that a panel of Young Entrepreneur Council members presented to help businesses understand their digital marketing budgets.

  1. What’s my overall budget?
  2. What are my goals?
  3. What giveaways am I offering?
  4. What is social media’s importance to my overall brand?
  5. How saturated is the market?
  6. Which platforms are relevant to my business?
  7. How much do I want to spend on ads?
  8. What areas do I need to outsource?
  9. What can I afford for the long term?

TCM determines the ROI of website marketing campaigns BEFORE they’re launched! TCM eliminates website marketing’s financial uncertainty by simulating the results ahead of time.


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3 ways a digital marketing agency can benefit your small business*

Digital marketing has emerged as one of the most efficient strategies to grow your customer base and earnings. The fact that it produces quick results with little resources is the fundamental reason why businesses have embraced it so enthusiastically.

Here are 3 ways in which you could benefit working with a digital marketing consultancy:

  1. Boost online presence:
  2. Improve budget management:
  3. It’s measurable:

TCM utilizes its full-stack approach to digital marketing to boost your online presence but with a strategic purpose; be it expanding your customer base, improving website marketing spending’s productivity, or simply growing sales.


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3 Steps All Marketers Must Take To Be Successful In Digital Marketing*

Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.

Step 1: Learn. The first job of a good digital marketer is to understand a client’s long-term plan for their business.

Step 2: Strategize. Once you have identified what the overarching business objectives are and what your prospective customers look like, it is time to complete the most important step: developing a long-term plan to build customer confidence in the product or service.

Step 3: Execute and iterate. Creating a review and edit process for clear communication and holding team members accountable along with a realistic timetable with scheduled time for each task needed for the project.

As your partner in digital website marketing, TCM’s three phase approach follows the success steps outlined by the author.  We first learn your business goals and challenges. We then gather the information necessary to strategize a plan with you. And third, we show how executing that plan will result in the business goals you set for it.


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