Bill spent 30 years in senior level executive positions in marketing, strategic planning and research with Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA and The Walt Disney Company. Bill sets up the strategy for the campaigns and links in the financials of the client. His years of corporate experience in creating and managing marketing campaigns that drove revenue for major corporations is brought to your project. His recent academic experience has kept him up to date on all the latest digital marketing and data analytics methods for solving your company’s marketing challenges. After his corporate career Bill completed his Ph.D. at the University of Western Australia in international marketing having earned his bachelor degree in economics and MBA from the University of Florida. Bill then joined Norwich University as the Director of their online MBA program. Most recently, before founding TCM, Bill was the Professor of Marketing with the School of Business at Norwich University teaching digital marketing, data analytics and corporate strategy. Bill is a member of the American Marketing Association, the Marketing Science Institute, the Marketing Research Association and the Advertising Research Foundation.
One of our managing partners, CJ Davis, had to step back from working on TCM for awhile. We are currently interviewing for his replacement. We hope to be onboarding someone within the next couple weeks.
Matt, being Six Sigma Black Belt Professional certified, is skilled in project management, leadership, analytical thinking, and organizational change management. He is a result-driven individual with high personal standards who brings experience in marketing, finance, and business startups to every project. Matt majored in marketing at Norwich University. He is passionate in developing team-based cultures that thrive on results and accountability.