OUR BENEFITS, YOUR ADVANTAGE
- GROWTH REQUIRES CASH. If you are not getting the return on your marketing spending for the cash needed to grow, TCM’s full-stack holistic approach can take your marketing strategy to a higher level to get the cash you need.
- BUILD LONG-TERM VALUE FOR YOUR COMPANY WITH TCM’S HOLISTIC MARKETING STRATEGIES. TCM uses financial statements to estimate the net present value of alternative marketing strategies. Marketing campaigns then focus on driving the growth of revenue streams with the highest profit potential.
- ACQUIRE, ENGAGE, MONETIZE, AND RETAIN CUSTOMERS BASED ON RESEARCH-BACKED AND EXPERIMENTALLY TESTED EXECUTABLE SOLUTIONS. Customer response experiments are conducted on target audience segments based on lifestyle interests, product preferences and purchase behaviors to prioritize alternative campaigns’ impact on both your home page and your front door. Messaging experiments test both channel and topic to identify the most effective combination for building engagement and customer lifetime value.
- BUILD OWNABLE BRANDED VALUE PROPOSITIONS THAT ARE BASED ON SUSTAINABLE COMPETITIVE ADVANTAGES. Value propositions motivate your customers and differentiate your brand from its competition to attract unique first-time visitors and convert them to customers.
- MANAGE FINANCIAL UNCERTAINTY WITH HOLISTIC MARKETING THAT HAS TARGETED EFFECTIVENESS AND FINANCIAL RETURNS. Investment return marketing starts with your business model to keep you within budget and meeting growth objectives. Transparent and integrated data analytics allow you to monitor the ROI you are getting from the campaign, so you focus on strategy KPIs that matter, not the “vanity metrics.”
- BRAINSTORM VERTICAL AND HORIZONTAL MARKET EXPANSION OPPORTUNITIES USING RESEARCH-BACKED IDEATION SESSIONS. Partner with TCM’s web designers, data analysts, content developers, and digital marketing experts to formulate growth initiatives beyond your competition.
TCM offers a full-stack of strategic marketing services to compliment your team with the marketing expertise businesses need to grow:
- TECHNICAL ASSISTANCE: Includes paid search ads to content marketing automation to WP websites.
- MARKETING ANALYTICS: Includes insights from customer data to brand perceptual maps to natural language processing.
- EXECUTABLE SOLUTIONS: Includes new product initiatives to digital marketing campaigns to horizontal market expansions.
- STRATEGIC PLANNING: Includes marketing strategy to pitch decks to new business growth ventures.
- FINANCIAL RESULTS: Includes ROI analysis to marketing attribution metrics to net present values.
Building Your Business
Three Circles Marketing has the know-how to take your business to a higher level. Whether you are thinking about starting a new business or managing one for generations, TCM has the full stack of digital marketing skill-sets. Our holistic marketing approach is most successful when applied to companies that face challenges from customer acquisition to customer retention. Our process and expertise work alongside your team on key initiatives.
We manage decision uncertainty by making sure from the very beginning that what we recommend will be both affordable and sufficient while at the same time staying focused on your ROI objectives – a benefit you won’t find with other digital marketing consultants in Vermont. We know whether a campaign is worth it – before you launch it! Our marketing solutions yield higher returns because of the direct impact they have on your gross margins – spend money smarter than your competition!
Deep Dive Analytics
We help clients optimize the effect of their digital marketing campaigns on business performance because unlike typical digital marketing analytics TCM includes data about the brand itself in our analytics. It’s called the Brand Effect. Standard digital marketing analytics include only “Vanity Metrics,” or what we call “Execution Effect” metrics, so the effect of the brand itself is not considered, overlooking possible “root causes” of performance. This often leads companies to look at only “presenting problems” and not look further to determine what is actually causing the business performance to fall short of expectations.
TCM is the only digital marketing firm in Vermont to partner with Qualtrics for access to sophisticated survey analytics to gain unique insights into your brand’s customers, markets, and competitors using “first-party” data. We also tie in “zero-party” data from a client’s CRM and POS systems. To troubleshoot any part of your plan that is underperforming, TCM subscribes to selected “third-party” data sources such as SEMrush, Similarweb, Talkwalker, and Google Analytics.
Pricing & Timing
TCM offers two levels of service to meet your business development needs: TCM Pro for $15,000 covering all three phases of the full-stack and TCM Basic for $10,000 that includes any two sections of the Market Environment from Phase 1 and Omni-channel Marketing from Phase 2 covering dynamic search ads, search engine optimization, social media content marketing, or email marketing. The complete Phase 2 alone can be purchased for $7,000. TCM Pro takes eight weeks from start to finish and TCM Basic takes six weeks.
TCM can also customize an ad hoc project with a more focused scope of work to match specific needs and budgets. Grant-funded projects such as the CNPP are an example. Click on the Book An Appointment button for scheduling an initial discussion. We have technical assistants that specialize in WordPress website design, hosting, and administration, e-commerce set-up and analytics, branding logo design, traditional media planning, and data analytics whose services are priced separately.
Regardless of the service level you choose, TCM’s holistic approach begins all of its projects with a strategic understanding of your company, your competitors and your consumers. That insight is then used to inform a digital marketing campaign for incremental growth.