OUR BENEFITS, YOUR ADVANTAGE
- GROWTH REQUIRES CASH. If you are not getting the return on your marketing spending for the cash flow needed to grow, TCM’s full-stack holistic approach can take your marketing strategy to a higher level to get you the cash you need.
- BUILD LONG-TERM VALUE FOR YOUR COMPANY WITH TCM’S HOLISTIC MARKETING STRATEGIES. TCM uses financial statements to estimate the net present value of alternative marketing strategies. Marketing campaigns then focus on driving the growth of revenue streams with the highest profit potential.
- ATTRACT, ENGAGE, ACQUIRE, MONETIZE, AND RETAIN CUSTOMERS BASED ON RESEARCH-BACKED AND EXPERIMENTALLY TESTED EXECUTABLE SOLUTIONS. Customer response experiments are conducted on target audience segments based on lifestyle interests, product preferences and purchase behaviors to prioritize alternative campaigns based on their impact on both your home page and your front door. Messaging experiments test both channel and topic to identify the most effective combination for building engagement and customer lifetime value.
- BUILD OWNABLE BRANDED VALUE PROPOSITIONS THAT ARE BASED ON SUSTAINABLE COMPETITIVE ADVANTAGES. Value propositions motivate your customers and differentiate your brand from its competition to attract more unique first-time visitors and convert them to customers.
- MANAGE FINANCIAL UNCERTAINTY WITH HOLISTIC MARKETING THAT HAS TARGETED EFFECTIVENESS AND FINANCIAL RETURNS. Investment return marketing starts with your business model to keep you within budget and meeting growth objectives. Transparent and integrated data analytics allow you to monitor the ROI you are getting from the campaign, so you focus on strategy KPIs that matter, not the “vanity metrics.”
- BRAINSTORM VERTICAL AND HORIZONTAL MARKET EXPANSION OPPORTUNITIES USING RESEARCH-BACKED IDEATION SESSIONS. Partner with TCM’s web designers, data analysts, content developers, and digital marketing experts to formulate growth initiatives beyond your competition.
TCM offers a full-stack of strategic marketing services to compliment your team with the marketing expertise businesses need to grow:
- TECHNICAL ASSISTANCE: Includes assistance from creating paid search ads to developing content for social media to enhancing WP websites.
- MARKETING ANALYTICS: Includes insights from the analysis of customer data to brand surveys for perceptual mapping to natural language processing of digital conversations.
- EXECUTABLE SOLUTIONS: Includes assistance with new product development, to designing digital marketing campaigns, to identifying horizontal market expansion opportunities.
- STRATEGIC PLANNING: Includes planning marketing strategy, to pitch deck designs, to core business growth initiatives.
- FINANCIAL RESULTS: Includes ROI analysis, to marketing component attribution metrics, to calculating net present values.
Building Your Business
Three Circles Marketing has the know-how to take your business to a higher level. Whether you are thinking about starting a new business or managing one for generations, TCM has the full stack of digital marketing skill sets from strategy to execution.
We manage the financial uncertainty of marketing spending by making sure from the very beginning that what we recommend will be both affordable and sufficient to deliver the return on gross margin your business needs – a benefit you won’t find with other digital marketing consultants in Vermont. We know whether a campaign is worth it – before you launch it! Our marketing solutions yield higher returns because of the direct impact they have on your gross margins – you will be spending money smarter than your competition! Something we call “The Planning Effect.”
Deep Dive Analytics
We help clients optimize the effect of their digital marketing campaigns on business performance because unlike typical digital marketing analytics TCM includes data about the brand itself in proprietary causal analytics. It’s called the “Brand Effect©.” Standard digital marketing analytics include only “Vanity Metrics,” or what we call “Execution Effect©” metrics so the effect of the brand itself is not considered, overlooking possible “root causes” of performance. This often leads companies to mistake symptoms for the major challenge and not use systems thinking to determine what is actually causing the business performance to fall short of expectations.
TCM is the only digital marketing firm in Vermont to partner with Qualtrics for access to sophisticated survey analytics to gain unique insights into your brand’s customers, markets, and competitors using “first-party” data. We also tie in “zero-party” data from a client’s CRM and POS systems. To troubleshoot any part of your plan that is underperforming, TCM subscribes to selected “third-party” data sources such as SEMrush, Similarweb, Talkwalker, and Google Analytics. Our analysis tools include not only standard data science methods such as regression, classification, and decision tree neural networks but the more sophisticated techniques of structural equation modeling, behavioral economics, and conjoint analysis for a more thorough understanding of your marketing’s root causes of business performance.
Pricing & Timing
TCM offers different levels of service ranging from shorter-term marketing effectiveness projects to longer-term strategic business growth projects with a focused scope of work that matches your specific needs and budget. Click on the Book An Appointment link for scheduling a free discovery session.
To complement TCM’s full-stack process we partner with technical assistants that specialize in WordPress website design, hosting, and administration, e-commerce set-up and analytics, branding logo design, traditional media planning, and data analytics whose services are priced separately. All projects are competitively priced at an hourly rate based on an SOW.
Regardless of the services, TCM begins all of its projects with a strategic understanding of your company, your competitors, and your customers.