OUR BENEFITS ARE YOUR ADVANTAGE
- INCREASE YOUR CASH FLOW WITH TCM’S FULL-STACK HOLISTIC APPROACH. TCM’s unique approach to marketing strategy ensures that you get the return on your marketing investment necessary for growth. Our team will work with you to develop a comprehensive plan that targets revenue streams with the highest profit potential, so you can increase your cash flow and grow your business, profitably.
- MAXIMIZE YOUR COMPANY’S VALUE WITH TCM’S NET PRESENT VALUE MARKETING STRATEGIES. TCM’s holistic marketing strategies are designed to create long-term value for your company. By using your financial statements to estimate the net present value of alternative marketing strategies, we identify the campaigns that will have the biggest impact on your bottom line.
- ENGAGE CUSTOMERS WITH EFFECTIVE, RESEARCH-BACKED CAMPAIGNS. TCM’s executable solutions are based on customer response experiments that prioritize alternative campaigns based on their impact on both your website and physical storefront. Our messaging experiments test both channel and topic to identify the most effective combination for building engagement and customer lifetime value.
- DIFFERENTIATE YOUR BRAND AND ATTRACT NEW CUSTOMERS WITH TCM’S OWNABLE VALUE PROPOSITIONS. Our team will work with you to develop a branded value proposition based on sustainable competitive advantages that motivate your customers and differentiate your brand from its competition. This will help you attract more unique first-time visitors and convert them into customers.
- MANAGE FINANCIAL UNCERTAINTY WITH TARGETED, EFFECTIVE, AND FINANCIALLY RESPONSIBLE MARKETING CAMPAIGNS. TCM’s investment return marketing approach ensures that your campaigns stay within budget while meeting your growth objectives. Our integrated data analytics allow you to monitor the ROI you are getting from the campaign, so you can focus on the key performance indicators that matter.
- EXPLORE NEW GROWTH OPPORTUNITIES WITH TCM’S RESEARCH-BACKED IDEATION SESSIONS. Our team of web designers, data analysts, content developers, and digital marketing experts will brainstorm with you to identify vertical and horizontal market expansion opportunities that will help you grow beyond your competition.
At TCM, we offer a full range of client-driven strategic marketing services to help your business grow.
- TECHNICAL ASSISTANCE: We can help you create paid search ads, develop AI-generated creative content, and enhance the effectiveness of your WordPress website.
- MARKETING ANALYTICS: Our team can provide insights from the analysis of customer data for audience segmentation, market surveys for brand positioning, and ChatGPT customer conversations.
- EXECUTABLE SOLUTIONS: We offer assistance with new product development, designing digital marketing campaigns, and identifying horizontal market expansion opportunities.
- STRATEGIC PLANNING: Our services include writing strategic marketing plans, creating pitch decks for investor presentations, and strategies for long-term business growth initiatives to short-term special promotions.
- FINANCIAL RESULTS: We offer ROAS analysis, marketing component attribution metrics, and LTV/NPV calculations.
Building Your Business
At TCM, we have the expertise to take your business to the next level. Whether you are just starting or have been in business for generations, our team can provide the full range of digital marketing skills to help you achieve your goals.
We make the complexities of managing today’s digital marketing campaigns SIMPLE, QUICK, AND EASY for you.
At TCM, we understand the importance of managing financial uncertainty when it comes to marketing investment. That’s why we take a comprehensive approach, ensuring that our recommendations are not only affordable but also capable of generating the necessary return on your gross margin. Unlike other digital marketing consultants in Vermont, we have the expertise to accurately determine whether a campaign is worth pursuing before you even launch it. By working with TCM, you can rest assured that you’ll be making smarter investments that yield higher returns and have a direct impact on your bottom line – something we call “The Planning Effect.”. Don’t let uncertainty hold you back – partner with us and take your marketing strategy to the next level.
Deep Dive Analytics
At TCM, we help clients optimize the impact of their digital marketing campaigns on business performance by leveraging our proprietary causal analytics, which includes data about the brand itself. Our unique approach, called the “Planning Effect” goes beyond standard digital marketing analytics that focuses only on “Vanity Metrics” or what we call “Execution Effect©” metrics. By considering the impact of the “Brand Effect©,” we can identify root causes of performance issues that might be overlooked by other firms.
As the only digital marketing firm in Vermont to partner with Qualtrics, we have access to sophisticated survey tools that provide unique insights into your brand’s customers, markets, and competitors using structured “first-party” data. We also integrate structured “zero-party” data from your CRM and POS systems to gain a comprehensive view of each customer’s journey. And if troubleshooting is needed, we subscribe to selected “third-party” data sources such as Semrush, Similarweb, and Talkwalker.
Our analysis tools include standard data science methods such as regression analysis for predictions, classification analysis for audience segmentation, and factor analysis to identify keyword groupings for example. In addition, we use more sophisticated analyses such as structural equation modeling, qualitative behavioral science techniques, and conjoint analysis. This allows us to provide a thorough understanding of your marketing’s root causes of business performance, enabling us to identify the areas where improvement is needed and develop effective positional strategies to optimize your marketing impact. Let us help you unlock the full potential of your business and drive growth with positional analysis that takes a pragmatic approach to the company’s market situation.
Pricing & Timing
We offer services at different levels, from shorter-term projects to longer-term strategic growth initiatives, all priced competitively based on a scope of work. To complement our full-stack process, we partner with technical assistants specializing in website design, hosting, and administration using WP, branding, media planning, and data analytics. All projects are competitively priced at an hourly rate based on an SOW.
To get started, schedule a free discovery session by clicking our website’s “Book An Appointment” link. Regardless of the services you choose, TCM always begins with a strategic understanding of your company, competitors, and customers. Let us make the complexities of managing today’s digital marketing campaigns SIMPLE, QUICK, AND EFFECTIVE for you.